12 July 2018

Creative Marketing ebook review

I received a free copy of the ebook Creative Marketing: How To Sell more, Get High Prices, and Develop Your Business to Success to review.

This is a great book for anyone interested in starting a business. The book is marketed toward people who are selling products, but the principals in the book can be applied to other business models besides just retail. The chapters in the book, which are referred to as parts instead of chapters, are organized a little weird to me, but it's not a huge problem. The first thing the book covers is how adding certain labels to products makes them cost more than they would otherwise; ie, a "wedding bouquet" is more expensive than a regular bouquet by a significant amount. There is some pretty good information in this book for newbies to the retail market and even to retail veterans. If you're looking to get into selling your products, this book would be a good investment to help with your pricing strategies.

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